Article Summary
- Mattel intends to ensure that the majority of tabletop games are accessible to colorblind individuals, with a focus on popular games such as UNO and Skip-Bo.
- The new game features will help players who have difficulty seeing colors by using patterns and symbols.
- Mattel promotes inclusivity by giving away games that are easy to use to summer camps at the YMCA in the United States.
- UNO! Mobile will receive an update called ‘Beyond Colors’ to improve accessibility for colorblind players.
Mattel This morning, a new effort was introduced by the company for their range of tabletop games, with the aim of enhancing accessibility for colorblind individuals. This initiative will particularly benefit popular game franchises such as UNO , Skip-Bo , Phase 10 New features will be integrated into games to assist players with vision impairments, ensuring they can enjoy the games without any difficulties. Approximately 80% of the games will incorporate different features such as patterns, symbols, and physical attributes to facilitate gameplay for those who depend on colors. More details from their announcement are provided below.
Mattel’s campaign promoting accessibility for colorblind individuals.
Mattel is making efforts to support individuals with colorblindness by introducing changes to their games to make them more inclusive and raise awareness about color vision deficiency. They collaborated with experts in the field, consulted with individuals with colorblindness, including their own designers who have the condition, and implemented solutions like patterns, tactile clues, and symbols to ensure that color is not the sole method for distinguishing game elements. UNO in 2017 with UNO ColorADD , created with the colorblind in mind.
This statement aligns with Mattel’s Play It Forward Global Volunteer Week, taking place from June 24 to 28, where the company’s well-known brands participate in community service initiatives. Play It Forward is an annual event where Mattel’s worldwide branches organize a week-long program for staff to contribute their skills and time to assist local charities that cater to children and families in need. In 2023, Mattel Games has committed to contributing. Giant UNO decks and Monkeys in Motion All kids attending events at Mattel’s headquarters will have the opportunity to participate in activities. Both games will include the latest colorblind-friendly features.
Furthermore, all the mobile adaptations of Mattel’s popular card games, comprising Mobile versions of UNO and Phase 10 are available. and Skip-Bo Mobile Colorblind identification will be included in the new ‘Beyond Colors’ mobile decks created by Mattel163, a joint venture of Mattel and NetEase. These decks will showcase distinct symbols like squares and triangles to help users easily differentiate between different card colors. Players can access the ‘Beyond Colors’ update for free by enabling it in their account settings under card deck options. This new feature is part of Mattel163’s efforts to promote inclusivity and accessibility in mobile gaming, which aligns with their overall commitment to these values since their initial launch. UNO! Mobile in 2019.
“At Mattel, we take pride in the fact that our collection of games consistently unites people across different languages and cultures. Introducing more games that are accessible to colorblind individuals is a testament to our commitment to inclusivity.” Ray Adler I am the Vice President and Global Head of Games at Mattel. We are pleased to support the colorblind community and ensure that our products are inclusive to a wider audience, allowing all enthusiasts to unite and partake in games that are universally enjoyable.
Mattel has a strong dedication to developing products that align with the current world and have a beneficial influence on society. This involves introducing a wider range of diverse and inclusive products under the various Mattel brands. Mason Williams Mattel’s Global Head of Diversity, Equity, and Inclusion.